British Motor Heritage – magazine, brochures and advertising projects
We developed a cohesive visual identity that spans across all subsidiaries within the group, injecting fresh vitality into the company’s image while paying homage to its storied history across various media platforms. In addition to revitalizing the primary brand, we concentrated on elevating the profile of its sister brand, Motoring Classics, leveraging a variety of tools including a refreshed quarterly magazine and targeted advertising.
Since its acquisition from BMW in 2001, British Motor Heritage Limited has thrived as an independently owned entity, earning distinction as the largest organization of its kind worldwide. With unparalleled access to extensive knowledge, authentic production information, and original drawings and patterns, the company specializes in crafting previously unobtainable body parts for British classic cars.
Our collective efforts have culminated in a fortified brand presence across the entire group, heightened visibility for Motoring Classics, and reaffirmed British Motor Heritage Limited’s status as an industry leader.
Who are British Motor Heritage
BMH was established in 1975 to support owners and the marketplace by putting genuine components for classic British cars back into manufacture, using original tools wherever possible. Since 2001, when the company was acquired from BMW, it has been successfully run as an independently owned company.
British Motor Heritage occupies a unique position since it assembles 32 derivatives of body shells and has built total production volume of over 7,000 for the MGB, MGR V8, MG Midget, Austin-Healey Sprite, Triumph TR6, Original Mini and Mini Clubman using original press tools and assembly jigs.
