British Motor Heritage

Brand Identity Advertising, Magazines and Promotional literature
One Hat was commissioned to develop British Motor Heritage’s brands. We produced a cohesive visual identity that runs across all companies within the group.The company’s image was given a new lease of life, whilst retaining its sense of history. The profile of its sister brand, Motoring Classics, was also given a boost by driving traffic to its website. A refreshed quarterly magazine, online promotions, vouchers and a blog were used to achieve that all-important search ranking.