As your market becomes more competitive, great branding is not a luxury but is an essential investment that will help you win more business.
To avoid the stilted conversation above, we have come up with a checklist of items to consider when talking to a brand consultant and designer.
- Itemise your sales collateral: – e.g. brochure, website, business cards etc
- Message: What is the major point you are trying to make? i.e. our product saves you 50% of your heating bills
- Market Place: Who are your prospects – industry, job title, profile etc?
- Competition: Who are your competitors in this market?
- Positioning Statement: Who you are, what you do, your USP, why should I care – what’s in it for me etc?
- Deadline: e.g. We need this for an exhibition in two months time.
So now you know how to brief a brand consultant, email Steve and his team at firstname.lastname@example.org and start the journey towards winning more business.