Experience isn’t everything


We’ll be honest. Here at One Hat Design we’ve been around a bit.

We were working in design and branding when digital referred to watches and Apple to a fruit. Over the decades we’ve transitioned from being an agency that worked mainly in print to successfully embracing new media, illustrated by the fact that most of our work now is online. Naturally, we’ve learnt a lot along the way.

Moreover, we’ve worked for a very wide variety of clients (see below). Large corporates, local businesses, business to business companies, consumer brands and public sector bodies have all picked our brains over the years.

The one constant throughout though has been the approach we take to the work. Regardless of whether we’re working on a website, an app, an advertising campaign, print collateral or an exhibition, we always set out to create work that’s outstanding in both senses. Never losing sight of the business objectives that underpin it.

All of which means you can always trust us to bring not only great experience but also great enthusiasm to your work.

ADAS, ABM, Advance Housing, Bartington Instruments, Bass Brewers, Blackwell’s, British Motor Heritage, Bruce Hardwood Floors, Business Link, Ernest Young, Guideposts Trust, Heinemann, Kyocera, Love Pork, Lynx Group, Meat Matters, Nielsen, NSF Agriculture, NFU, Office World, London/Oxford Airport, Oxfordshire County Council, OUP, Peter Jones, Quality English, Sandvik Hard Materials, Scholastics to WODC

Fountain17 project, not sure if these should go into production

A new exhibition is set to launch in Hull, which will see one of the most mundane, unexpected, day-to-day objects turned into art – the urinal.

Bathroom manufacturer Ideal Standard has worked with various designers, artists, poets and writers, alongside the Hull School of Art and Design, to turn the humble urinal into 45 unique installations.

The Fountain17 project has been inspired by late artist Marcel Duchamp’s 1917 coveted masterpiece, which was simply a porcelain urinal signed “R. Mutt”. Interpretations in the exhibition use mediums such as sculpture, painting, performance and film.

Contributing artists include Assemble, poet Lemn Sissay, and designer Ben Kelly. Read more at Design Week http://ow.ly/vQnd30avVaB

Neenah Classic by Design Army bring back a 50’s look

Consultancy Design Army has redesigned paper brand Neenah’s Classic range, alongside art directing a brand campaign.

Design Army redesigned the colours and textures of the paper, initially working with physical paints to invent a new palette for the brand.

It also art-directed models in surrealist settings to create an interesting set of photographs and graphics, to be used across an advertising campaign for the new range.

The campaign and range launches this week. Read more on Design Week http://ow.ly/ANB230avSa7

Get it right and we will deliver first time

Writing a creative or digital brief can be particularly hard. So where to begin? A good brief is one that inspires, is clear, sticks to one goal, has supportive constraints and inspires others to take on the project. Here are our top tips that any one ought never to exclude from a brief.


  1. The Business Case: This part of the brief will encourage you to precisely outline what the problem is that you are addressing with a new campaign or project. Make sure you have a clear objective, avoiding jargon and any internal lingo. Write with your agency in mind; give an obvious and detailed description, so they can fully understand all of the factors they need to consider to achieve your goal.
  2. Measurement: What impact do you want to make with the project? Include facts, figures and success indicators.
  3. Competition: Investigate what your competition are doing and describe how they are achieving results.
  4. Target Audience: Take your audience into consideration – is the project you’re commissioning targeted and tailored towards your target market? This is particularly important when making big decisions like whether building your website to work on mobiles/tablets is just the latest fad, or something you really need to consider.
  5. Budget: Supplying a budget guide is always tricky, especially if you’re not sure how much it is likely to cost. With that being said, giving your agency an idea of a budget will mean they can better tailor their recommendations to your expectations. If you don’t have a fixed budget, then a price bracket such as ‘between £2,000 to £4,000’ will be the best solution.
  6. Ultimately, a creative brief should inform your agency as best as you can, so you can work together towards a shared goal: growing your brand and business.

STL’s fab new site

Witney-based STL provides a wide range of telecommunications services and solutions to companies and organisations of all sizes across the country. With products including telephone and videoconferencing systems, broadband data connections, hosted telephony and contact centre solutions, they help businesses to find the right communications solutions for their needs.


STL commissioned us to produce a new website for them. Their requirements were that the site was clear and to the point, with a visual feel that reflected the communications market and their growth within it. Using unique graphics and photographs combined with strong colourways, we concentrated on developing a modern brand that catches the eye, prompting the visitor to take action and contact STL. We feel we have created a truly design-led website that has a totally professional look and feel.


A New Venture for CE Proof

CE Proof is the leading global consultancy and software provider specialising in CE marking boats and related equipment. Using their knowledge and expertise, they provide consultancy to help customers ensure their products comply with the EU Recreational Craft Directive (RCD).


Recently they developed an online version of their certification and they were keen to update their branding, promotional materials and website to reflect this new service.



We were briefed to create a new visual feel across the website, which would tie in with exhibition panels and flyers to help promote the new software. We opted for a minimalist approach with a clean, fresh feel that focused on the new “do it yourself” online software solution.



Despite working to a tight deadline, the end result is a professional, modern brand that goes beyond the client’s expectations.

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