Consultancy Design Army has redesigned paper brand Neenah’s Classic range, alongside art directing a brand campaign.
Design Army redesigned the colours and textures of the paper, initially working with physical paints to invent a new palette for the brand.
It also art-directed models in surrealist settings to create an interesting set of photographs and graphics, to be used across an advertising campaign for the new range.
The campaign and range launches this week. Read more on Design Week http://ow.ly/ANB230avSa7