Animations have been popular for a long time, but they recently picked up their vigour due to the rise of social media.
You can find any emotion in the form of animation; it’s ridiculously outrageous in the best way possible.
Short animations are the perfect way of engaging with your audience.
It requires no more than 5 seconds of their time, mixed with soothing colours and eye-catching animations.
You could take the easy way out and use popular animations in your marketing, but that wouldn’t have the same impact on your audience.
There’s a bigger chance that you may hit the marketing jackpot by creating your own animation content.
Below is an example of a branded animation video. It has the personality and uniqueness that every business should produce for their own brand and a strong concept.
We were asked to review the brand and logo for Oxford HighQ. They are a spinout from the University of Oxford’s Departments of Materials and Chemistry that is developing next-generation chemical and nanoparticle sensors. They wanted to make sure they could launch their product with a professional and clean brand that truly reflected the companies knowledge and cutting edge technology.
We were commissioned to produce the corporate identity for The Burford Laundry. We created a visual style that looked back at the years the company has been going, the history of Burford and colours that reflect a classic style. They needed to look at a refined marketplace that would appreciate the tailored services offered by the company.
Business card design.
HPi Verification Services and CE proof have now merged. They looked to One Hat to create a visual look that reflect both company brands.
Who are HPiCE they are a Notified Body, which means we may issue certificates, on behalf of the EU Commission, for products that need a CE mark in order to access the European market.
To earn this status, we operate to a code of conduct and quality system that is reviewed by the British & Irish Governments, on behalf of the EU Commission. We are accredited by the UK Accreditation Service, UKAS and the Irish National Accreditation Board, INAB.
Ernst & Young
Banners, Animations to Exhibition Invitations
Ernst & Young is a multinational professional services firm headquartered in London, England, United Kingdom. EY is one of the largest professional services firms in the world and is one of the “Big Four” accounting firms.
We were asked by an EY consultant to create graphics for conferences in the UK. This included electronic invitations, promotional animations and exhibition display designs.
These all followed and adhered to the brand style.
The Pears Building is a new research centre for immunology and will open in London in two years – 70-metre-long, colourful, graphic hoardings have been installed around the building site to teach the community about the possibilities and benefits of cell research.
It is a collaborative project, funded by a mix of public and private sources, including the Royal Free London NHS Foundation Trust, the Royal Free Charity and University College London (UCL), charity the Pears Foundation, and local residents and organisations.
The centre, officially called the UCL Institute of Immunity and Transplantation, will focus on humans’ immune systems, and look to develop new treatments for conditions such as leukaemia and diabetes.
The research will focus on individuals’ genomes, in a bid to develop bespoke treatments for people, rather than generic treatments given to everyone with a particular disease. Scientists in the centre will work alongside clinicians in the neighbouring hospitals.