Is your website mobile-friendly? If it isn’t, you could be missing out on potential customers – and thanks to an update from Google it may be even more difficult for people to find your website in the first place! Here are three good reasons why it’s important to make your site as mobile accessible as possible.
- More web searching done on mobile devices than computers – A survey last year found that 60% of web browsing was done on a mobile device. Okay, the survey focus on digital media sites rather than the entire web, but it’s an indication of the way things are going, and if your website only looks good on a large screen, you could be putting people off.
- Your site could be difficult to navigate – If your site isn’t mobile friendly, it probably means people are having to zoom in to read the text, or do a lot of scrolling around to find information. Do you really want to make it so difficult for web visitors to find what they’re looking for? A mobile-friendly website is much easier to navigate.
- Google will rank you lower in the search engine results – The search engine giant recently updated the way it ranks websites, with the most mobile-friendly websites featuring higher in search results. If you’ve noticed fewer visitors to your site in recent days, it could be because you’ve slipped down the rankings – which could result in a dip in your sales.
So what can you do? Well, Google has released a tool to let you test your website and determine how mobile-friendly your site is. Have a go now and see how well – or how poorly – your website performs.
The change currently only affects searches made on mobile devices, so if you have a site that ranks well in other areas, you could still score highly for those searching via desktop computers. However, with so many people accessing the web via their phones, staying mobile-unfriendly could be too big a risk for your business to take.