We were asked to help with a local tyre company’s website. The solution? A bright and distinctive site that reflected its business position and made it stand out from the competition. The client saw hits on the site grow 100% and new business came its way over a short period of time.
Although our workflow can handle a variety of file types we prefer artwork to be supplied as print-ready PDFs. When supplying PDF files it’s important that they are set to our preferred specifications. A general overview is set out below:
- All artwork must be composite CMYK
- Any spot colours to be printed must be included within the file
- All images must be a minimum of 300dpi
- All fonts must be embedded or converted to outline
- All files must contain crop marks
- All files must have 3mm of bleed where required If supplying native files a general rule is to collect or package all associated files (fonts/graphics/images) used in your page layout as they will be needed to successfully output the file. If you are unsure of any of these settings or require a more detailed explanation please call for assistance. We accept files from many applications but please call to discuss your requirements and we can then help with your file delivery.
When creating the right design solution for your marketing needs, each clearly defined stage becomes an important milestone in bringing your new product or service to the market.
Design projects tend to follow these four steps:
1. discover – forming your ideas, having identified the need for a new product or service
2. define – refining ideas, establishing the business objectives of creating this new product, ongoing management of the design project
3. develop – creating a prototype of your new product and testing it in order to see if it performs as it is designed to do
4. deliver – producing and launching the product or service
Dividing the design process up in this way can help you to develop and plan the timetable for your new project.
As your market becomes more competitive, great branding is not a luxury but is an essential investment that will help you win more business.
To avoid the stilted conversation above, we have come up with a checklist of items to consider when talking to a brand consultant and designer.
- Itemise your sales collateral: – e.g. brochure, website, business cards etc
- Message: What is the major point you are trying to make? i.e. our product saves you 50% of your heating bills
- Market Place: Who are your prospects – industry, job title, profile etc?
- Competition: Who are your competitors in this market?
- Positioning Statement: Who you are, what you do, your USP, why should I care – what’s in it for me etc?
- Deadline: e.g. We need this for an exhibition in two months time.
So now you know how to brief a brand consultant, email Steve and his team at firstname.lastname@example.org and start the journey towards winning more business.