When creating the right design solution for your marketing needs, each clearly defined stage becomes an important milestone in bringing your new product or service to the market.
Design projects tend to follow these four steps:
1. discover – forming your ideas, having identified the need for a new product or service
2. define – refining ideas, establishing the business objectives of creating this new product, ongoing management of the design project
3. develop – creating a prototype of your new product and testing it in order to see if it performs as it is designed to do
4. deliver – producing and launching the product or service
Dividing the design process up in this way can help you to develop and plan the timetable for your new project.
As your market becomes more competitive, great branding is not a luxury but is an essential investment that will help you win more business.
To avoid the stilted conversation above, we have come up with a checklist of items to consider when talking to a brand consultant and designer.
- Itemise your sales collateral: – e.g. brochure, website, business cards etc
- Message: What is the major point you are trying to make? i.e. our product saves you 50% of your heating bills
- Market Place: Who are your prospects – industry, job title, profile etc?
- Competition: Who are your competitors in this market?
- Positioning Statement: Who you are, what you do, your USP, why should I care – what’s in it for me etc?
- Deadline: e.g. We need this for an exhibition in two months time.
So now you know how to brief a brand consultant, email Steve and his team at firstname.lastname@example.org and start the journey towards winning more business.