Three Reasons Why Having a Mobile-Friendly Website is More Important Than Ever

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Is your website mobile-friendly? If it isn’t, you could be missing out on potential customers – and thanks to an update from Google it may be even more difficult for people to find your website in the first place! Here are three good reasons why it’s important to make your site as mobile accessible as possible.

  1. More web searching done on mobile devices than computers – A survey last year found that 60% of web browsing was done on a mobile device. Okay, the survey focus on digital media sites rather than the entire web, but it’s an indication of the way things are going, and if your website only looks good on a large screen, you could be putting people off.
  1. Your site could be difficult to navigate – If your site isn’t mobile friendly, it probably means people are having to zoom in to read the text, or do a lot of scrolling around to find information. Do you really want to make it so difficult for web visitors to find what they’re looking for? A mobile-friendly website is much easier to navigate.
  1. Google will rank you lower in the search engine results – The search engine giant recently updated the way it ranks websites, with the most mobile-friendly websites featuring higher in search results. If you’ve noticed fewer visitors to your site in recent days, it could be because you’ve slipped down the rankings – which could result in a dip in your sales.

So what can you do? Well, Google has released a tool to let you test your website and determine how mobile-friendly your site is. Have a go now and see how well – or how poorly – your website performs.

Test your website for free

The change currently only affects searches made on mobile devices, so if you have a site that ranks well in other areas, you could still score highly for those searching via desktop computers. However, with so many people accessing the web via their phones, staying mobile-unfriendly could be too big a risk for your business to take.

Mobile Plugin

Tip of the day.

WPtouch is a mobile plugin for WordPress that automatically adds a simple and elegant mobile theme for mobile visitors to your WordPress website. Recommended by Google, it will instantly enable a mobile-friendly version of your website that passes the Google Mobile test, and ensure your SEO rankings do not drop due to not having a mobile-friendly website. For more information about using WPtouch to achieve Google mobile-friendly status, please read our comprehensive mobile-friendly guide.

The administration panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to your mobile visitors, without modifying a single bit of code. Your regular desktop theme is left intact, and will continue to show for your non-mobile visitors.

Advance Times

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Advance quarterly Newsletter to help customers keep informed about latest issues and discuss their needs. We produce the whole look and feel including icon and illustrations.

David Moore Lettings get a new make over

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We were commissioned by David Moore Lettings to create the new brand and corporate image for their new business. Our brief was to reflect the previous franchise of Landsborough Lettings within the style. Although the new look needed to be developed to be more modern, contemporary and clean.

The client has been bowled over with the finished creative solutions and the professional way we have managed all aspects of the project.

In style… MGB 50th brochure

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Looking back through time at the car, the MGB 50 brochure reproduces in full the 1962 road test by Autocar (which labeled it a ‘superior car to its predecessor’); some of the original advertising and marketing; a look at its racing pedigree; production figures; features on its variants and much, much more.

The hardcore MGB fan will also find information on the mighty Costello V8 and how the car captured the imagination of drivers in the US and Australia. But make no mistake; you don’t only have to be just a fan of the marque to enjoy the brochure, as we’ve made sure it’s of interest to anyone who enjoys old school motoring.

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