HPi Verification Services is one of the companies licensed by the European Commission to issue the CE certificate of quality to manufacturers selling products into the European market. The company has clients all over the world and on every continent, from sole traders working from a shed in the garden to huge blue-chip organisations and household names like Pfizer, General Motors and BAE Systems.
HPiVS recently asked us to create a new brand style for them – one that would stand out both on and offline. We created an identity that is fresh, modern, and appeals to a global audience, whilst retaining the professional nature of the business.
As part of the rebrand we were commissioned to design a website that incorporated the new identity. In this modern world where the internet is accessed more often via mobile phone than computer, a key requirement of the site was that it worked across all platforms. We chose to use WordPress, because of its advanced content management system and cross-platform functionality. The design of the site follows the new brand guidelines and incorporates icons and imagery from the brochures and exhibition display stands we also created as part of the rebrand.
Alasdair Reay, CEO of HPiVS, said: “One Hat has lifted the appearance of our organisation and with it our own feeling of self-worth. As we handed out new fliers to be proud of in front of an exhibition stand that drew admiring glances, it was as if our new image brought renewed professionalism to the team. We recommend One Hat to any company wishing to get noticed.”
Is your website mobile-friendly? If it isn’t, you could be missing out on potential customers – and thanks to an update from Google it may be even more difficult for people to find your website in the first place! Here are three good reasons why it’s important to make your site as mobile accessible as possible.
- More web searching done on mobile devices than computers – A survey last year found that 60% of web browsing was done on a mobile device. Okay, the survey focus on digital media sites rather than the entire web, but it’s an indication of the way things are going, and if your website only looks good on a large screen, you could be putting people off.
- Your site could be difficult to navigate – If your site isn’t mobile friendly, it probably means people are having to zoom in to read the text, or do a lot of scrolling around to find information. Do you really want to make it so difficult for web visitors to find what they’re looking for? A mobile-friendly website is much easier to navigate.
- Google will rank you lower in the search engine results – The search engine giant recently updated the way it ranks websites, with the most mobile-friendly websites featuring higher in search results. If you’ve noticed fewer visitors to your site in recent days, it could be because you’ve slipped down the rankings – which could result in a dip in your sales.
So what can you do? Well, Google has released a tool to let you test your website and determine how mobile-friendly your site is. Have a go now and see how well – or how poorly – your website performs.
The change currently only affects searches made on mobile devices, so if you have a site that ranks well in other areas, you could still score highly for those searching via desktop computers. However, with so many people accessing the web via their phones, staying mobile-unfriendly could be too big a risk for your business to take.
Tip of the day.
WPtouch is a mobile plugin for WordPress that automatically adds a simple and elegant mobile theme for mobile visitors to your WordPress website. Recommended by Google, it will instantly enable a mobile-friendly version of your website that passes the Google Mobile test, and ensure your SEO rankings do not drop due to not having a mobile-friendly website. For more information about using WPtouch to achieve Google mobile-friendly status, please read our comprehensive mobile-friendly guide.
The administration panel allows you to customize many aspects of its appearance, and deliver a fast, user-friendly and stylish version of your site to your mobile visitors, without modifying a single bit of code. Your regular desktop theme is left intact, and will continue to show for your non-mobile visitors.
We were commissioned by David Moore Lettings to create the new brand and corporate image for their new business. Our brief was to reflect the previous franchise of Landsborough Lettings within the style. Although the new look needed to be developed to be more modern, contemporary and clean.
The client has been bowled over with the finished creative solutions and the professional way we have managed all aspects of the project.