Once upon a time, if you wanted to use SEO to increase your rankings, you simply crammed your website as full of keywords as possible. Some less scrupulous web designers crammed their sites full of popular, but irrelevant, keywords. Of course, that only worked for websites who only wanted to display ads and were not concerned with getting visitors to come back.
Today, SEO isn’t just for con men anymore. Respectable businesses are learning how to optimize their websites so they can be found by people who are searching for the products and services they want to sell. This means, of course, that they don’t just want visitors to drop by once. They hope to keep them coming back. This is why content is so important.
Webmasters and SEO experts have a saying: “Content is King.” It’s very true. A website’s content, even more so than its products, is what attracts visitors. If you can’t write good content yourself, TechKnowSys can help you by providing an author who can write SEO-optimized for your industry.
There are two important aspects of web content. For simplicity’s sake, we’ll call them Quantity and Quality.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.
How often should you add new content to your site? This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site, of course; a website’s commercial blog should be updated once – or even twice – per day. Static content, however, can be added once or twice a week. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn’t going to get you anywhere.
Content truly is king on the Internet. Use it properly, and first-time visitors will become repeat visitors.
When creating a website it is easy to get caught up in what is possible instead of focusing on what is necessary. What is your objective? What is the one action you would like someone to take when they land on your website? Is it to buy something? Book an appointment? Read an article? Whatever that thing is, your entire design should be focused on eliciting that response. Everything else, for all practical purposes, is a distraction. So how can a single page website help you accomplish your design objective? Let me count the ways…
1. It Uses Storytelling to Inspire Action. Just like in comic books, where a grid pattern of illustrated panels is used to propel the momentum of a narrative, a single web page using interactive elements in a grid layout is perfect for propelling the interest of your site visitors towards the objective you’ve identified.
2. Single Page Constraints Force You to Simplify Your Message. There is only so much room on a single page website. This reality forces you to consider what information is necessary and what is not. Just because you can do or show something doesn’t necessarily mean you should. Keeping everything to one page forces you to keep this in mind, which means you will most likely become a more effective communicator.
3. Scrolling is Intuitive. When on a website one of the single most intuitive behaviors is scrolling. It’s not an accident that Tumblr. Twitter, Facebook, Pinterest and more all use something called “infinite scroll” to keep you on their platforms. It just makes sense. You scroll down, there’s more, so you scroll down some more. As I’ll explain in my next point, this process is easy to take advantage of.
4. Single Pages Convert. On a single page website there is only one way to go, and that is down. By carefully crafting the sequencing of your page elements and limiting the number of links or clickable objects, you can more easily guide visitors towards the exact action that you want them to take. This is why single page websites and/or what is commonly called a landing page convert so well.
5. There is Less to Manage. Many people shy away from getting a website altogether because they don’t want the hassle of having to maintain it or pay the expense of hiring someone else to do the same. With a single page website there is less information to update and only one page to build/maintain. You can more or less leave it be once you’ve got it the way you like it. Just so long as you check in often enough to update your WordPress core, themes and plugins of course.
After 18 years in business, Oxfordshire financial planners Amber Wealth Management wanted a new look that would better reflect their position in the marketplace. They asked us to develop a new brand, imagery and a website to communicate how they help their customers plan their financial futures.
The first stage of the process was to get to know the company. Amber Wealth’s vision is to provide bespoke planning services and guidance for both individuals and companies, leading to financial growth and prosperity.
To create the perfect brand, we needed to fully understand Amber’s values, core offer, USP and the direction in which they were moving. We then developed a series of conceptual ideas that would help establish their brand and future strategy.
Our aim was to retain the colours that were already familiar with clients and formulate a forward-thinking, modern style to elevate Amber’s position in the local marketplace. A key part of the project was a new and improved website that was user friendly and reflected the branding. Combined with new literature and stationery, Amber Wealth Creation now has a strong brand and professional look that helps customers better understand their unique financial products and results in profitable long-term relationships.
This year the WOBA gala dinner was held at Heythrop Park and I was delighted to be there as one of the judges. Together with Paul Gingell, MD of Burford Garden Centre, we had a tough job selecting a winner in the Retail category. It was great to see so many outstanding finalists, and all the winners truly deserved their awards. The calibre of nominees this year demonstrates what a great place West Oxfordshire is to do business in.
It was a pleasure to be involved in the WOBAs and it gave me a great insight into how other businesses in this area work.
West Oxfordshire has a great reputation for independent business – you only have to look at Witney town centre to see evidence of that. Back in 2011 a group of local business people came together to create the WOBAs – West Oxfordshire Business Awards – as a way of celebrating business achievements in the area. Each year businesses large and small compete for awards in a number of categories, with the winners being unveiled in style at a local venue.
The main aim of WOBA is to connect the 8000+ businesses in the area. Entry into the awards is free and every business is encouraged to apply, regardless of size. In fact, the categories are tweaked every year to ensure as many businesses as possible can take part. It’s a great way to increase your business profile and it’s a true community affair – even the award given to the Business of the Year is manufactured locally, with students at Witney and Abingdon College competing to design the winner’s trophy. And if you don’t fancy being a nominee, there are plenty of other ways you can get involved, as all the organisers, judges, sponsors and supporters come from the local area.
We just wanted to let you know about our expanded service offering. As well as high quality website, digital and print design we are now able to offer social media services at a very competitive price. This includes:
- Social media campaigns on Twitter, LinkedIn and Facebook
- Blog content creation for posting onto social media platforms
- Social media campaign planning and execution
But why might you want to outsource your social media? Maintaining an active online profile takes time and effort, and if you’re not a natural tweeter or blogger, that’s valuable time you could be using more profitably. We work with professional social media experts who will quickly get a feel for your business and promote you effectively across the most appropriate platforms. Let us manage your blog by creating incisive articles that both entertain and inform your visitors, positioning you as the expert in your field. We’ll also promote your business via social media, tweeting news, tips and your latest offers. You’ll soon find your online presence grows, creating more fans, more orders and, ultimately, more profit.
HPi Verification Services is one of the companies licensed by the European Commission to issue the CE certificate of quality to manufacturers selling products into the European market. The company has clients all over the world and on every continent, from sole traders working from a shed in the garden to huge blue-chip organisations and household names like Pfizer, General Motors and BAE Systems.
HPiVS recently asked us to create a new brand style for them – one that would stand out both on and offline. We created an identity that is fresh, modern, and appeals to a global audience, whilst retaining the professional nature of the business.
As part of the rebrand we were commissioned to design a website that incorporated the new identity. In this modern world where the internet is accessed more often via mobile phone than computer, a key requirement of the site was that it worked across all platforms. We chose to use WordPress, because of its advanced content management system and cross-platform functionality. The design of the site follows the new brand guidelines and incorporates icons and imagery from the brochures and exhibition display stands we also created as part of the rebrand.
Alasdair Reay, CEO of HPiVS, said: “One Hat has lifted the appearance of our organisation and with it our own feeling of self-worth. As we handed out new fliers to be proud of in front of an exhibition stand that drew admiring glances, it was as if our new image brought renewed professionalism to the team. We recommend One Hat to any company wishing to get noticed.”