After 18 years in business, Oxfordshire financial planners Amber Wealth Management wanted a new look that would better reflect their position in the marketplace. They asked us to develop a new brand, imagery and a website to communicate how they help their customers plan their financial futures.
The first stage of the process was to get to know the company. Amber Wealth’s vision is to provide bespoke planning services and guidance for both individuals and companies, leading to financial growth and prosperity.
To create the perfect brand, we needed to fully understand Amber’s values, core offer, USP and the direction in which they were moving. We then developed a series of conceptual ideas that would help establish their brand and future strategy.
Our aim was to retain the colours that were already familiar with clients and formulate a forward-thinking, modern style to elevate Amber’s position in the local marketplace. A key part of the project was a new and improved website that was user friendly and reflected the branding. Combined with new literature and stationery, Amber Wealth Creation now has a strong brand and professional look that helps customers better understand their unique financial products and results in profitable long-term relationships.